Saving lives during Operation Impact
North Bay Police participate in cross-Canada traffic campaign and conduct R.I.D.E. campaign over long weekend
The North Bay Police Service will be participating in Operation Impact, a national traffic awareness and enforcement campaign designed to help make Canada’s roads the safest in the world. The campaign takes place over Thanksgiving weekend, from Friday October 10th to Monday October 13th. North Bay Police will also be conducting a R.I.D.E. campaign this Friday and Saturday.
“We call them the big four,” said Chief Paul Cook, North Bay Police Service. “Distracted driving, speed, impaired driving and lack of seatbelt use are the main causes of death and accidents on our roadways. These collisions are tragic, especially since they are all preventable.”
“Over the past two years, we have responded to numerous motor vehicle collisions in North Bay and Callander that resulted in three deaths and several serious injuries. The pain and heartbreak that follow these tragedies affect family members, friends, neighbours, co-workers and the public at large. Our ambitious goal is to put an end to carelessness behind the wheel.”
About Operation Impact
Operation Impact is a nationwide public awareness and traffic enforcement campaign that aims to save lives and reduce injuries on our roadways. Educating the public in safe driving practices is a priority for all police services across the country. The campaign focuses on distracted driving, aggressive driving, seat belt use and impaired driving. It was strategically chosen to take place over a holiday weekend, when more drivers are on our roadways and when the risk of motor vehicle collisions is higher.
Reduced Impaired Driving Everywhere (R.I.D.E.) is a traffic enforcement campaign that started in 1977 as “Reduce Impaired Driving in Etobicoke.” The program, which helps to ensure that our roads and highways are safe for drivers and pedestrians alike, is now run by police services across the province, all year long. Police perform spot checks where vehicles are stopped and drivers are checked for impairment.